CaringBridge Open Access

Mobile First UI / UX Design

What differentiates CaringBridge from other social media sites? Well, the “Privacy Settings” would be one distinct functionality. CaringBridge takes pride in allowing their users to decide on their site’s privacy settings. CaringBridge’s marketing team spent a lot of time researching and asking the right questions to determine what their users needed in order to meet their individual site setting expectations. 

The Problem

  • Users were confused with how CaringBridge’s privacy settings were implemented. They didn’t understand the different tiers that were available, “open”, “medium”, and “high”, and what they meant
  • Users wanted to have the power to set their own privacy settings as they saw fit, and to implement them easily

The Solution

  • After intensive research, instead of having the tiers “open”, “medium”, and “high”, we discovered that users really liked  “anyone”, “registered users”, and “invitation only”. We also included support copy to ensure that users knew what tier group they were selecting
  • Due to the sensitivity of a health journey, we wanted to empower our users to decide if they wanted to have their profile searchable by Google or completely have their profile completely private  

Open Access Flowchart

We created a flowchart to demonstrate how the privacy tiers would work. We wanted to create the most simple yet effective experience for the user to select their privacy settings.

Wireframes: Mobile

Wireframes: Desktop

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